Jess doesn't have a physical storefront, and neither her home kitchen nor commercial kitchen were ideal for a photo shoot, so a private photo studio was the perfect solution to execute and capture her simple, clean and light-hearted brand style.

Knowing we would be limited on time, Jess wore a base outfit and we layered a denim shirt and a pretty apron over it for variety. I sent her my Brand Photography Client Guide full of tips of how to prepare and what to wear. So by the time we met, outfits were set (along with some backups) and we were ready to go.

Again, since we only had 30 minutes, I knew we couldn't incorporate a table elaborately styled with all of Jess' incredible dessert displays. (That set up alone would take 30 minutes.) Instead, we were focusing primarily on creating lifestyle headshots for Jess during this Mini Branding Session so she brought along her two signature desserts - macarons and "pop tart" hand pies. And her sweet newborn baby to introduce motherhood into her personal brand.

Everything from her wardrobe to her desserts intentionally reflected her light, pastel brand colors making her mini session gallery cohesive throughout. So whichever photos she uses in her marketing always feel like her brand.